Laela Holden | Owner/Operator DUGZ Enterprises | Welder
Meet Laela!!! This girl has got some talent! Like many of the stories that get emailed to us, the women seem to have a few things in common, but the one that sticks out the most is that they all have diverse backgrounds, welding is just one of their talents. The other thing I have noticed is that they are women who execute and let nothing get in their way, very determined!!
Here is what Laela has to say: BTW I love her current workshop feminine and industrial!!
This is hard for me to put down in words but I shall try...
I started out in construction as a utility worker in 1997. Single mom of 1 little girl. Climbing utility poles an doing cable tv linesman work because I couldn't earn enough w only a GED to support us. For 10 years I worked in a 99.9% male environment and had experienced some of the worst sexist employers and employees ever. Lost a couple of jobs from refusing to "perform" their expectations. It made me quite tough and rough. My humor is pretty aggressive and at times questionable. But I tell everyone I'm like a guy. 🤣🤣 I got into underground utility locating for the next 8 years which was an exciting and highly technical job but very detrimental for my back. Lifting steel vault street covers weighing upwards of 200 lbs for years caused sever disc injury. So I quit that industry to start my DUGZ cap company.
This has been an amazing journey. I never had much interest in the welding world until I got to know so many amazing people on Instagram. I see so much potential beyond what I could have imagined and have gotten to know a lot of people quite well. I have been welding myself since June-July 2016. You have only made a few things including a cart for my first new Miller welder purchase ...(I do have two other very old millers I use for side work that I've been doing for people) and an anvil from a piece of scrap RR track. Built my ship stand. I have a shop now that's only 5' wide by 14' long that is also my old sewing room from the cap business. Learning to do so many things is exciting. And I love my cap business because I have so much in common with my customers being blue collar my whole life. I love making caps for people all over the world and seeing their posts when they get them. I have been doing it for 6 years. I hope to continue my welding and fabricating and building my fab shop in the near future along w expanding the DUGZ empire to keep all my amazing customers happy and protected. I currently don't have a website fully running but have Instagram and Facebook for all my sales and marketing so far, and that has exceeded my expectations for customer communication.